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Investigation Archive · Rolli IQ in Action

Intelligence that moves faster
than the story.

Every investigation below analyzed a real-world event as it unfolded — before mainstream press coverage caught up.

Real events. Real data. Real intelligence.

Counter-Narrative Detection

“Two manufactured realities from identical facts. The weaponized term was the tell — and Rolli IQ found it six hours before press coverage caught up.”

Stacey Woelfel
Investigative Journalist · Oct 2025
6 hrs
earlier than any press coverage
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Narrative Speed

“The Oil and Illegal frames outpaced official messaging before press coverage solidified. Teams that had this intelligence 48 hours in could position against a narrative that hadn't fully formed yet.”

Stacey Woelfel
Investigative Journalist · Jan 2026
13M
engagements tracked in 48 hrs
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Leading Indicator

“Conservative disengagement was the leading indicator — two days before mainstream framing solidified. That's the window. Rolli IQ found it in real time.”

Stacey Woelfel
Investigative Journalist · Dec 2025
48 hrs
advance signal before collapse
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Intelligence Delivered — Deep Dives

Every analysis below is based on a real event, real social data, and real intelligence outcomes.

XBlueskyReddit
CommunicationsHIGH
13MEngagements tracked in 48 hours

13 Million Engagements in 48 Hours: Mapping the Venezuela Narrative Arc

When a major geopolitical event breaks, comms teams need to know within hours which narratives are gaining traction — and whether official messaging is cutting through or being displaced by alternative framings.

  • Platform divergence map delivered before any press pickup
  • 5 narrative tracks scored and ranked by engagement velocity
  • 'Oil' + 'Illegal' frames outperformed official justifications

Intelligence delivered

'Oil' and 'Illegal' outperformed official justifications in engagement. Teams received platform-specific narrative maps before any mainstream press pickup — enabling calibrated positioning.

XFacebookReddit
CommunicationsHIGH
31 ptsSentiment swing in five days

Sentiment Reversal: 38% Positive to 22% in Five Days

Public figures and the organizations they represent need to know when social sentiment has reversed — not after crisis escalation, but while a response window is still open.

  • Reversal flagged 2 days before mainstream framing solidified
  • Conservative disengagement identified as leading indicator
  • 31-point sentiment swing documented in real time

Intelligence delivered

Sentiment reversal documented in real time. Conservative disengagement identified as a leading indicator 48 hours before bipartisan criticism reached mainstream framing.

XRedditYouTube
ResearchMEDIUM
40:1Negative-to-positive signal ratio

40:1 Negative Sentiment — and the Sub-Narrative That Was Actually Driving It

Knowing that a geopolitical topic is 'negative' isn't analysis. Researchers and policy teams need to understand which specific sub-narratives are driving intensity — and whose messaging is shaping the conversation.

  • 5 discourse categories scored and ranked
  • Domestic contradiction frame identified as agenda-setter
  • Political messaging origin attributed

Intelligence delivered

40:1 negative ratio confirmed. The finding that domestic contradiction narratives outperformed foreign affairs analysis changed how the research framed its coverage.

XFacebookInstagram
SecurityHIGH
94%Authenticity score accuracy

Same Video, Two Opposite Narratives: Partisan Framing Quantified

Security and trust-and-safety teams need to understand how identical video evidence generates contradictory narratives in real time — especially when misinformation is spreading faster than fact-checking.

  • Partisan framing map delivered within hours of event
  • Misinformation pathways documented before fact-checks published
  • Emotional intensity score flagged escalation risk early

Intelligence delivered

Partisan framing map delivered within hours. Misinformation pathways documented before fact-checks published. Teams understood the full narrative landscape before stakeholder briefings.

InstagramFacebookX
CommunicationsMEDIUM
19 ptsPlatform sentiment gap quantified

1% Positive on Instagram vs. 20% on Twitter/X: The Platform Gap

Comms teams managing issues across channels need to know that sentiment isn't uniform — and calibrate platform-specific messaging rather than broadcasting a single response to an 'average' that masks the real distribution.

  • 19-point platform gap confirmed as actionable strategy signal
  • Meta vs. X response playbooks differentiated
  • Briefed comms team before single messaging strategy deployed

Intelligence delivered

Platform-specific strategy unlocked. A 19-point gap confirmed as actionable signal — not statistical noise from different user bases.

BlueskyXReddit
CommunicationsHIGH
2 hrsWindow before political narrative set

TSA PreCheck: From Breaking News to Political Blame in Under 2 Hours

Crisis communications teams monitoring government policy announcements need to know when a factual narrative is about to shift into a political one — the response window closes fast.

  • 2-hour response window mapped before narrative hardened
  • Platform-specific messaging drafted against pre-formed narrative
  • Bluesky vs. X divergence identified 3 hours ahead of press coverage

Intelligence delivered

Narrative timeline delivered before mainstream press. Teams knew Bluesky activated 3 hours before Twitter/X — enabling pre-positioned messaging against a narrative that hadn't fully formed yet.

FacebookInstagramX
ResearchMEDIUM
8 of 14Topics classified political — not panic

Low Engagement as Intelligence: What 50,000 Mentions Tells You About a Shutdown

Most monitoring tools only flag spikes. But knowing when a major government event is generating less engagement than expected is equally valuable — it's the signal that tells teams not to escalate.

  • Over-escalation prevented — low-signal conclusion delivered in 2 hrs
  • Senate leadership silence flagged before shutdown confirmed
  • Saved estimated 6 hrs of crisis-level response preparation

Intelligence delivered

Actionable low-signal intelligence: the DHS shutdown was a political story, not a public panic story. Over-escalation avoided because the absence of signal was itself the intelligence.

Full Archive

More Investigations — From the Blog

27 more Rolli IQ analyses. Each links to the full investigation on rolli.ai.

Communications

After a Difficult Year, Ukraine's Zelenskyy Remains Popular on Social Media

Security

Brown Shooting Stirs Social Media Sympathy, Accusations, Conspiracies

Communications

Netflix/Warner Deal Pushes Politics to Back Seat on Social Media

Security

Right-Leaning Social Media Is Breaking in Favor of Releasing Epstein Files

Communications

Call Them the Hated Eight: Democratic Senators Feeling the Wrath Online After Voting with Republicans

Communications

Blame Canada! From the World Series to Tariffs to Reagan, the Great White North Is Now a Target on Social Media

Communications

Bad Who? Super Bowl Backlash Makes Singer Into Household Name

Research

What if the Supreme Court Started a New Term and No One Noticed?

Research

Shutdown Looms and Social Media Is Tackling It Differently Than Last Time

Communications

Kimmel's Coming Back, But Which Embattled Host Won the Social Media Late Night Wars?

Research

Food and Other Price Increases Are Riling Conservatives on Social Media Just as Much as Liberals

Security

The War in Gaza Is Nearly Two Years and Social Media Is Increasingly Piling Up Against Israel

Communications

Is J.D. Vance Ready to Move Into the Oval Office? Health Rumors About Trump Are Driving That Speculation

Communications

Gavin Newsom's Aggressive Social Media Campaign to Mock and Belittle Trump

Security

Are Controversial Trump Policy Moves Lessening Public Interest in His Relationship with Jeffrey Epstein?

Communications

The Labubu Phenomenon: Where It Started, Where It's Headed, and If It's Organic

Security

Investigating Science Misinformation: The Fukushima Wastewater Release as a Case Study

Research

AI's Impact on Search Traffic — and How Experts Can Stay Visible

Security

1 Meme Coin, 72 Hours, 422,071 Tweets, and a $10 Billion Market Cap

Research

Job Losses and Public Relations: The Growing Imbalance Between Journalism and PR

Research

Rolli vs HARO, Qwoted, Cision & Muck Rack: The Best Alternative for Experts

Security

#No2ULEZ: How a Policy to Fight Climate Change in London Became a Hated Target

Security

#SchuldenDE: An Anti-Ukrainian Disinformation Campaign on X (Twitter)

Communications

Merry Christmas — or Should We Say Happy Holidays? Rolli IQ Measures the Sentiment Gap

Customer Outcomes

How teams use Rolli in practice

Real deployments across communications, security, journalism, and research. All organizations anonymized at their request.

Communications90 min

Fortune 500 Brand: Crisis to Coordinated Response in 90 Minutes

The brand's monitoring dashboard flagged a sharp spike in negative mentions on a Friday afternoon. Volume was accelerating — but existing tools couldn't tell them whether it was real. The wrong call in either direction carried significant reputational risk.

90 minCrisis-to-executive-briefing timeline
Research3

Academic Consortium: Citation-Grade Disinformation Data at Scale

Five research universities needed cross-platform social data with methodology documentation meeting peer-review standards — without building their own collection pipeline. Platform API access is inconsistent; normalizing across 8 platforms is months of engineering before any research begins.

3Peer-reviewed publications produced
Communications3.5 hrs

Research Team: From Raw Social Data to Executive Brief in Under 4 Hours

The team's time-to-brief was 14–18 hours — meaning leadership received intelligence after mainstream media had already framed the story. They needed to compress the cycle to under four hours without adding headcount.

3.5 hrsTime-to-brief (down from 16 hrs)
Communications73%

News Organization: Expert Sourcing Time Cut by 73% on Breaking Stories

Average expert sourcing time on deadline stories was 4.2 hours — competing directly with reporting time. Stories requiring original expert commentary were arriving to publication later than wire-service rewrites that required none.

73%Reduction in expert sourcing time
Research3×

University Research Office: 3× More Media Placements on the Same Budget

The media relations office's outreach model was interruption-based — press releases and cold pitches with low response rates. Faculty experts weren't getting placed in national media despite having highly relevant research.

3×Increase in inbound media requests
Security6 hrs

Security Research: Influence Operation Mapped 6 Hours Before Press Pickup

By the time influence operations are documented in open-source reporting, the campaign has already achieved its media pickup objective. The institute needed intelligence they could bring to policymakers while a campaign was still active — before the press named it.

6 hrsBefore any press coverage appeared

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