The Roll Up: November 18, 2025 

TL;DR: Twitter/X has been a relatively safe haven for Donald Trump since Elon Musk bought the platform, driving many liberal users away. Posts there since have often had the president's back while much of the rest of social media takes him to task. But last week's release by Democrats of many emails from Jeffrey Epstein became one of the hottest topics on the platform. With a vote in the House to release the files coming as soon as today, a shift on Twitter/X exposes Trump's weaknesses in what used to be a very friendly space. Here's what we know:

When Democratic members of the House Oversight Committee released some of Jeffrey Epstein's emails mentioning Donald Trump last week, the move kicked off a firestorm of activity both in Washington and on social media around the country and the world. Online reaction took a much more accusatory tone toward Trump that has been seen in the past, even on right-leaning Twitter/X. That space has been relatively kind to Trump since Elon Musk bought Twitter in 2022, causing many left-leaning and moderate users to flee to other platforms.

A Rolli IQ analysis focused just on Twitter/X shows the nature of the change in attitude of users on the platform as the Trump-Epstein story grows. Using Rolli IQ's ability to isolate posts from a specific platform, the results show an incredible increase in the volume of traffic about Trump and Epstein, as well as a fairly significant change in direction of users' feelings toward the topic. 

As a baseline, this Rolli IQ analysis first looked back just more than a year to the final weeks of the 2024 presidential campaign. Epstein had been a minor issue in the campaign, with Donald Trump pledging to release all the files if elected and Kamala Harris barely mentioning Epstein during her campaign. Twitter/X barely cared about Epstein back in October 2024, showing fewer than 1000 mentions and 5000 engagements on the issue. 

Rolli IQ Sentiment Summary of Twitter/X for "Epstein" and "Files" Oct. 12-17, 2024

Rolli IQ's AI summarized the posts on Twitter/X at that time as being a mixed bag of conspiracy theories about Harris and other liberal figures, along with a smattering of criticism of Donald Trump suspicious of his possible involvement with Epstein  

Rolli IQ Sentiment Summary AI analysis of Twitter/X for "Epstein" and "files" Oct 12-17 2024

Flash forward to the five days since the Epstein emails were released and the differences on Twitter/X approach astonishing levels. Mentions are running closer to 1000 times more frequent on the platform, with engagement also up 1000-fold. The percentage of negative posts has remained about the same, but the positive posts have dropped by two-thirds, showing nearly everyone is unhappy about the issue.  

Rolli IQ Sentiment Summary of Twitter/X for "Epstein" and "files" Nov. 12-17, 2025

Rolli IQ AI analysis shows just as drastic a change in the rhetoric found within those posts. Whereas in 2024 the accusations focused on conspiracy targets, now this much larger volume of users is focused on Donald Trump and others in power who have a plausible connections to Epstein and a reason to cover up the files. 

Rolli IQ AI Sentiment Summary of Twitter/X for "Epstein" and "files" Nov. 12-17, 2025

Rolli IQ's AI assessment of top posters has changed significantly from year to year as well. In 2024, the top spreaders on Twitter/X (using that term loosely due to the small number of posts overall) were accounts that often went to bat for Trump, standing with him regardless, such as @BullMooseMemes, which spread the familiar trope of Bill Gates as boogeyman:

Likewise, other right-leaning users like @MarkAParish used the Epstein files as a threat against Democratic users who were tweeting in support of Kamala Harris:

But starting this past week, Rolli IQ shows the top spreaders on Twitter/X are household names. The most notable is Rep. Marjorie Taylor Greene who now supports releasing the files. Greene used Twitter/X to lash out at Trump over his attacks on her, as well as at some of her Republican colleagues in the House for their intentions to vote not to release the files. Greene's posts have tens of millions of views on the platform, with tens of thousands of retweets: 

Twitter/X hasn't gone entirely liberal, of course, and there are those still posting from a conservative point of view. But Rolli IQ analysis shows the top posts from that ideology don't go to defend Trump. Instead, they're pointing fingers at Democrats for not releasing the files when Biden was president, like this post from Daily Caller writer Jason Cohen highlighting comments from sports broadcaster and possible presidential candidate Stephen A Smith:

Not to leave the wrong impression, it's important to note some defenders of Trump still exist on the platform. As the president changed his position on the files Sunday night, now calling for House Republicans to vote for their release, some widely seen posts rallied to praise him for the move, like this one from his longtime defender Benny Johnson:

The bottom line is that the analysis using Rolli IQ to look at Twitter/X posts regarding the Epstein files shows a surprising trajectory on the platform from being a non-issue in the campaign a year ago to a major topic that's running against Donald Trump's characterization that it is a Democratic-led hoax.