Why Your Monitoring Fails
Three gaps that cost your team hours every crisis
Latency
Google Alerts are 4–6 hours behind
By the time you see it, it's already trending. Your monitoring is reactive — the opposite of what crisis response demands.
Fragmentation
No single source of truth
Your team checks X, Reddit, news, and Slack separately. No unified view means missed signals and conflicting assessments briefed to leadership.
Too Late
You hear from journalists first
When your monitoring surfaces a crisis after a journalist calls for comment, the response window has already closed.
Speed Comparison
From hours behind to minutes ahead
How It Works
Three steps from signal to leadership brief
Rolli IQ turns raw social data into structured intelligence briefs your leadership team can act on.
Common Questions